The Goodfield Institute

Copyright 2007. The Goodfield Institute. The information contained in the article may not be published, broadcast, rewritten or otherwise distributed without prior written authority of The Goodfield Institute.

Giuliani won the debate on a NVL level,
but the most effective candidate was Romney.

General impression: clear and strong. A calm powerful leader, who has been “tested”. A man ready for the fight of his life -- with a woman (Hillary).
Is very congruent on conscious and unconscious level (speech and NVL).
Very present, made a good impression.

1) Trustworthy: yes
2) Reaction to pressure and stress: defiant. He can choose between the most effective strategies: force or friendly.
3) Communication Style: Responsive, empathetic, authoritarian, impatient. Is able to use variety.
4) Competitive Style: yes, a man ready for the fight of his life
5) Leadership Style: charismatic leader
6) “Response-ability”: yes

• A “witness” who does not take part in ongoing events.
• A powerful person when it comes to facts, data and people.
• A critical player in major decision-making situations.
• Privately admits to feeling living life behind a glass wall.
• Able to see but limited in his ability to be a full participant.
• Often found at the center of policy decisions.
• Often found at center of the fray when action is required.
• Knows what is necessary to obtain objectives.
• Watches others’ actions rather than leading the group.
• A keen observer and insightful about what’s going on.
• When the time is “right,” he will not hesitate to speak up.
• Will notice quickly those who agree and those who don’t.
• Can choose to be the center of attention showing power.
• Has skills and outstanding organizational abilities.
• Charismatic leader / calm under fire.

General impression: Defiant man with not enough power to stand up to others. Fearful first image, later well informed, strong. Best response in total debate to the effect that Jesus would have been too smart to run for public office.
Symbolic Level:
SL-1 Shock/Fear
SL-2 Anger out
SL-3 Control by holding in - denial

1) Trustworthy: yes
2) Reaction to pressure and stress: determined
3) Communication Style: somewhat closed minded
4) Competitive Style:
5) Leadership Style: reluctant leader, not a quitter, denies own wishes and feelings, is very controlled
6) “Response-ability”: yes

PERSONALITY CHARACTERISTICS
Fast on his feet, quick with his thought & tongue

• Active doer
• Can be manipulative
• A dynamo
• Great direction, drive and purpose
• A inspiring leader
• Explosive anger
• Fast (sometimes too fast)
• Quick to re-evaluate and adapt
• Charismatic
• Well focused
• Has great concentration
• Radiates strength
• Can be overwhelming
• Surprises others when programs are not successful
• Difficulties with boundaries
• This attribute can ultimately be detrimental to lifestyle
• Will not give up easily

General impression: clear and believes his responses even when he is wrong factually. A reflective man.

1) Trustworthy: yes
2) Reaction to pressure and stress: reserved
3) Communication Style: looks carefully before trusting
4) Competitive Style: yes, man ready for the fight of his life
5) Leadership Style: clear strong/clear wrong. Could overestimate leadership skills.
6) Response-ability: yes

• Focused / Trustworthy
• Could overestimate leadership skills
• Nothing slips by this person, but reluctant to speak
• The subtle nuances do not slip by this keen observer
• Withdrawn or shy presentation, capable of responsibility
• Works best when analyzing tasks or projects on his own
• Tends to work best by himself
• Has a desire to please others
• Needs to be seen as capable or up to the tasks
• Self starter
• A person with a high thought per word ratio
• Little verbosity and a lot of content
• Good observational skill
• Clear often strong position held on a person, or issue
• Anger in/out
• Still waters run deep” is an accurate representation
• Reserved
• Complex person
• To avoid misunderstanding best others present ideas

General impression: Informed, clear, superior, rigid, defiant and non-negotiable in disagreement with others. He comes across strong. Masseter muscles pulsing regularly (holding in anger or in disapproval). Tongue out regularly showing disagreement and anger to others and as a response to the statements of his fellow candidates.

Symbolic Level:
SL-1 Pain/disbelief
SL-2 Anger out
SL-3 Control by Calculated Emotional Response

1) Trustworthy: yes
2) Reaction to pressure and stress: defiant
3) Communication Style: mixed message left/right face, less able to variate
4) Competitive Style: strong competitor
5) Leadership Style: calm but firm, confident, independent.
6) “Response-ability”: rigid

PERSONALITY CHARACTERISTICS
A principle, semi-closed minded patriot

• A “witness” who does not take part in ongoing events.
• A powerful person when it comes to facts, data and people.
• A critical player in major decision-making situations.
• Privately admits to feeling that he is living life behind a glass wall.
• Able to see but limited in his ability to be a full participant.
• Often found at the center of policy decisions.
• Often found at center of the fray when action is required.
• Knows what is necessary to obtain objectives.
• Watches others actions rather than leading the group.
• A keen observer and insightful about what’s going on.
• When the time is “right” will not hesitate to speak up.
• Will notice quickly those who agree and those who don’t.
• Can choose to be the center of attention showing power.
• Has skills and outstanding organizational abilities.
• Charismatic leader/calm under fire

General impression: Strong, clear, crazy. Rebel. Good ideas – bad delivery.
A very angry "nut" that resonates to those longing for common sense clarity even if it is stated in a crazy or unrealistic fashion.

1) Trustworthy: yes
2) Reaction to pressure and stress: calm in crisis
3) Competitive Style: not charismatic
4) Leadership Style: comfortable in leadership positions
5) Response-ability: a “wild card” somewhat of a “lose canon”.

• Intense, but not a convincing leader
• Focused and Determined
• Distrusting
• Relentless “terrier like” questioner
• Power to influence
• Persuasive
• Attracted to power
• Comfortable in leadership positions
• Trustworthy
• Self-assured
• Calm in crises
• Revelling controversy
• Arrogant
• Tough
• Strong
• Determined
• Self-concept “winner”
• Often hostile
• History of risk taking
• Intelligent and education
• Quintessential leader

General impression: Clear in his demeanor and very presidential in his responses, able to say he made a mistake and ask for help when necessary. Good responses. Strong, clear, rigid.

Symbolic Level:
SL-1 Fear/Pain
SL-2 Anger out
SL-3 Control by seduction and Calculated Emotional Response

1) Trustworthy: yes
2) Reaction to pressure and stress: determined to achieve symmetry in his life on all levels
3) Communication Style: responsive
4) Competitive Style: a charming man
5) Leadership Style: charming pleasant leader
6) “Response-ability”: yes

PERSONALITY CHARACTERISTICS
Sophisticated gentleman in an unsophisticated game

• A natural sales person
• A master at the art of influence
• Subtle charm, yet somehow stands alone
• Facile with words and concepts a natural communicator
• Persuasive
• Focused on needs, goals, objectives
• A corporate dynamo when goals are consistent
• Does not push himself on others
• Initiative regarding needs of others
• Persistent
• Action is more of a priority than intimacy
• A fundamental distrust regarding contact
• A theoretical expert on people and their needs
• Suffers from a lack of contact and emotional gratification
• An expert in facilitating the needs of others
• Aware of inability to achieve intimacy in his own life
• There is something in common with the Type Seven
• The illusion of spontaneity
• Charming pleasant leader
• Alone and often lonely
• He skillfully hides from others as his life goes by

General impression: as Churchill said of a political rival. “A modest man with much to be modest about.” A person in a trance who is as he referred to himself – a bookend. A man too gentle to walk among wolves.

1) Trustworthy: yes
2) Reaction to pressure and stress: appears calm but high flutter rate (mixed message). Not so congruent in spoken message and NVL.
3) Communication Style: not so dominant, can be overruled
4) Competitive Style: a good listener, not dominant
5) Leadership Style: somewhat reluctant
6) “Response-ability”: yes

PERSONALITY CHARACTERISTICS
Smooth and easy perhaps too smooth for some

• A natural sales person
• A master at the art of influence
• Subtle charm, yet somehow stands alone
• Facile with words and concepts a natural communicator
• Persuasive
• Focused on needs, goals, objectives
• A corporate dynamo when goals are consistent
• Does not push himself on others
• Initiative regarding needs of others
• Persistent
• Action is more of a priority than intimacy
• A fundamental distrust regarding contact
• A theoretical expert on people and their needs
• Suffers from a lack of contact and emotional gratification
• An expert in facilitating the needs of others
• Aware of inability to achieve intimacy in his own life
• The illusion of spontaneity
• Charming pleasant leader
• Alone and often lonely
• He skillfully hides from others as his life goes by

General impression: In this debate he was more than a sound bite. Well answered. Defiant when others spoke, clear strong response. Very serious, confident, prepared.
Symbolic Level:
SL-1 Pain/disbelief
SL-2 Anger out
SL-3 Control by Calculated E… Response

1) Trustworthy: yes
2) Reaction to pressure and stress: very present
3) Communication Style: mixed message left/right face, less able to variate
4) Competitive Style: can be ruthless
5) Leadership Style: authoritarian leader, confident and convincing.
6) “Response-ability”: yes

• Intense
• Focused
• Distrusting
• Relentless questioner
• Power to influence
• Persuasive
• Attracted to power
• Very comfortable in leadership positions
• Trustworthy and comes across that way
• Self-assured
• Calm in crises
• Revels in controversy
• Self-assured
• Tough
• Strong
• Determined
• Self-concept “winner”
• History of risk taking
• Intelligent and education
• Quintessential leader